Corporate Brand Strategy: Accelerating Company Growth

Master the strategic underpinnings of B2B or B2G brand-building to reduce the cost of sale, command higher prices and build strong customer loyalty across old and new media.               

Professional Development Training Course:
Corporate Brand Strategy - Accelerating Company Growth
June 4, 2008

Agenda (view detailed schedule )
8:30am Registration & Coffee
9:00am Session Begins
12:00pm Lunch (provided)
4:30pm Session Ends

 

How You Will Benefit

Attendees will master the following concepts through a combination of lively peer-to-peer discussions, experiential exercises, and dynamic presentations:

• The payoffs for investing in your brand in the  B2B and B2G markets.
• The role the brand plays in B2B and B2G corporate growth strategy.
• The strategic intersection and relationship between corporate brands, division brands, and product/service brands.
• How to develop and communicate your brand strategy, both internally and externally.
• How to manage your brand strategy across media, including the new social media tools.
• Core elements of a brand platform such as brand promise, brand identity and brand governance.

Class alums will receive training and access to the following proprietary tools and templates that will enable you to become more strategic and efficient in your work environment. Each template and tool includes instructions on how to use it once you are back in your office.  Alums also receive free on-line access to updated versions, and real-world advice on how to use them, via the B2B Expert’s Forum.

• Strategic Brand Platform Executive Presentation
• Brand Strategy Template
• Positioning Statement
• Brand Architecture Template
• Branding Creative Brief
• Brand Communications Plan

Course will be held at the Offices of Arlington Economic Development in Arlington, VA. For information on cancellations, refunds and other questions, please read our FAQs .

>> view course details
>>download (.pdf) 

Wednesday, June 04, 2008 from 8:30 AM - 4:30 PM (ET)

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Offices of Arlington Economic Development
1100 North Glebe Road, #1500 (15th Floor)
Arlington, VA 22201

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B2B Marketing Excellence

B2B Marketing Excellence is the business marketer’s professional development advantage. Lively training courses, experience-based methodologies, our B2B/B2G focused blog and the B2B Expert's Forum social networking community all provide marketing executives and up-and-comers the strategic edge. Join our expert’s community and distinguish yourself in the knowledge economy.

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